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February 21, 2008 6:04 AM PST

All Hollywood studios now back Blu-ray

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All six major Hollywood studios are now in the Blu-ray DVD camp, following Toshiba's decision to pull the plug on HD DVD earlier this week.

Paramount Home Entertainment quietly came onboard via a statement issued late Wednesday: "We are pleased that the industry is moving to a single high-definition format, as we believe it is in the best interest of the consumer," the statement read. "As we look to (begin) releasing our titles on Blu-ray, we will monitor consumer adoption and determine our release plans accordingly."

No further details were given.

Universal Studios Home Entertainment, in contrast, cast its lot with Blu-ray within hours of Toshiba's announcement Tuesday morning that it was ending the format war by ceasing the development, manufacture and marketing of HD DVD players by the end of March.

Janet Murray, director of Georgia Tech's graduate program in digital media, said a single format supported by all six major studios has a much better chance of success than two rival ones that each take only a chunk of Hollywood.

"It's a big victory for the consumer," she said.

Now that the studios are no longer battling each other over which format is best, Murray said, they can focus on generating awareness among consumers of the many benefits of high-definition media. Murray predicts "a standardization of extras" now that everyone's releasing films on a single format rather than two, each with its own set of capabilities. "This will lead to a much richer experience for viewers," she added.

Universal had been exclusive with HD DVD since the format's launch in April 2006, while Paramount initially supported both HD DVD and Blu-ray. Paramount and DreamWorks switched to HD DVD-only in August, reportedly after receiving a $150 million payment from the format's supporters for "promotional consideration."

Neither studio has announced specific titles earmarked for early Blu-ray release, though both are expected to start with new theatricals coming the same day as the standard DVD, beginning in late spring or early summer.

The four other majors committed to Blu-ray are Sony Pictures Home Entertainment, 20th Century Fox Home Entertainment (along with its distributed MGM Home Entertainment label), Walt Disney Studios Home Entertainment, and Warner Home Video (including distributed labels New Line Home Entertainment, BBC Video and HBO Video). Mini-major Lionsgate also has been an exclusive Blu-ray backer since the start.

Story Copyright © 2008 Reuters Limited. All rights reserved.

Add a Comment (Log in or register) 5 comments
Transformers..
by Miked350z February 21, 2008 7:04 AM PST
Now I can finally (hopefully soon) purchase Trasformers on Bluray!

I withheld purchasing it on DVD, and I am glad I did.
Reply to this comment
Not the only one
by MattG75 February 21, 2008 8:02 AM PST
I actually boycotted anything from Paramount for my personal library. So not only Transformers, but Shrek 3, and a few others. I'm looking forward to the eventual BR releases.
hell ya
by TinyIoda February 22, 2008 9:21 AM PST
i did exactly the same thing!

i cant wait!!!
yeah but...
by robd11 February 21, 2008 8:41 AM PST
when are going see blueray porn? THAT is the killer app for HD.
Reply to this comment
Oh Yeah...
by Whootowl February 22, 2008 9:35 AM PST
I'm sure DVD already offers too much definition for that.
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